Building upon a year of inspiring stories, 2016 Tournament of Roses® President Mike Matthiessen encourages communities across the country to take action through the 127th Rose Parade® theme, “Find Your Adventure.”
Adventures can range in size and splendor. Through them we learn about ourselves, others and our surrounding environment – but first we have to find them.
Leading by example, the Tournament of Roses has embarked on an adventure of its own by collaborating with the National Park Service for the 2016 Rose Parade.
“As proponents of the American spirit, we encourage people to find beauty in the landscape that builds the backdrop of their lives,” said Matthiessen.
The 2016 Rose Parade poster highlights America’s New Year Celebration and our nation’s national parks.
Both the Tournament of Roses and the National Park Service aim to preserve history, connect people through real-life experiences and engage the public in new adventures. Through this unique alliance, the 2016 Rose Parade will shine light on the centennial celebration of our nation’s national parks.
“Our hope for the New Year is that however you define it, you will find your adventure and enrich your life,” said Matthiessen.
Everyone knows – or at least I hope they do! – that the Tournament of Roses Association is responsible for the annual Rose Parade and the Rose Bowl Game. What people might not know is that the Tournament is also an important supporter of many other San Gabriel Valley-area organizations. Each year, the Tournament Foundation gives $100,000 to local non-profits so they can fulfill their own missions in serving the community. In fact, we just announced our grant recipients for 2013. Twenty-eight different organizations are receiving financial help from us this time, with grant amounts ranging from $1,600 to $7,600. That might not seem like very much money, but for many of these recipients, support from the Tournament represents the ability to activate a new program or continue one that has shown promise.
In addition to the Foundation and the hard work its Board does in selecting qualified and worthy programs for grants, the Tournament’s Government and Community Relations Committee provides support to non-profit organizations for individual events and programs that might fall outside the Foundation’s sphere. In many cases, the Tournament sends members of its Executive Committee or others from among its volunteer ranks to these events in addition to making financial contributions. Receiving a check is certainly meaningful, but having someone present from the Tournament is significant in a different way and is often just as important.
The Rose Parade and the Rose Bowl Game are famous all over the world. I’m proud to be the president of the association that makes those events possible. I’m equally proud that the Tournament continues to honor and respect its Pasadena heritage by helping other organizations in the area serve the communities right here in our backyards. To be both global and local in influence is evidence again that “Dreams Come True.”
– Scott Jenkins
Each year, it is a tradition for the Tournament President to visit the selected marching bands prior to the upcoming Rose Parade. The intent is to further emphasize just how special it is to be invited to Pasadena for New Year’s Day, and to help with fundraising for the travel and accommodations costs. Special events and media interviews are usually part of the visit to help raise awareness and motivate the local community to support the band in this milestone opportunity.
As of the end of April, I have already visited four of the 20 outstanding bands that will participate in the 2014 Rose Parade. I hope the visits have been beneficial to them; I think they were. They most certainly were beneficial to me. My wife Cindy and I have been treated like royalty as the representatives of an iconic event that people everywhere hold in such high esteem. We’ve been given the chance to learn so much about the dedicated students who will make the trip to Pasadena; the parents and other adults who nurture and encourage them to be their very best; the incredible schools that remain committed to music as part of the education experience; and the community members who rally together to help make the march down Colorado Boulevard a reality. Presenting a Tournament of Roses flag caps every visit, and I can tell you first hand, it is just as special to be the person giving it as it is for the school to receive it. Again and again, for everyone involved, “Dreams Come True.”
– Scott Jenkins