The Rose Parade® Through the Lens of a Broadcaster

While more than 700,000 spectators line the streets of Pasadena to experience the Rose Parade in person, more than 81 million people around the world enjoy the parade within the comfort of their homes. From the months that precede the parade through the morning of New Year’s Day, producers from various networks work tirelessly to gather information, draft scripts and prepare on-air talent to create a unique Rose Parade experience for their viewers.

What does it take to broadcast the Rose Parade? The Tournament of Roses® asked Joe Quasarano, executive producer of KTLA’s Rose Parade broadcast, for a behind-the-scenes peek at the Rose Parade through the lens of a broadcast team.

For more than 20 years, Quasarano has played a key role in producing KTLA’s Rose Parade coverage.

For more than 20 years, Quasarano has played a key role in producing KTLA’s Rose Parade coverage.

“Preparation for the KTLA Rose Parade broadcast begins for us right after Labor Day,” said Quasarano. “During this time, we secure video trucks and start to see the floats in their various stages of construction.”

Several months before the parade, Quasarano prepares homework for KTLA hosts Bob Eubanks and Stephanie Edwards regarding parade entries while writers work on the script – a process that spans September to late December – gathering and editing detailed facts about each entry.

In addition to preparations for the domestic KTLA broadcast, Quasarano also works with third parties regarding timing in other parts of the world and delays for the international broadcast.

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While the parade route is 5½ miles long, broadcasters are positioned along the corner of Orange Grove and Colorado Boulevard, an area that over the years has been nicknamed “TV Corner.”

“The day after Christmas, Bob and Stephanie visit the floats in person and are given their scripts to review so that they can learn facts about each entry,” said Quasarano. Once Christmas passes, it’s crunch time.

In the days leading up to the parade, while thousands of volunteers flock to the float barns to decorate the parade’s floral masterpieces, broadcasters are busy adding last minute information to their scripts.

On December 28, set up – a process that involves approximately 130 technicians – begins and is followed by rehearsal on New Year’s Eve. The morning of the parade, the crew arrives at 2 a.m. to set up while the news crew conducts KTLA’s pre-parade coverage at 6 a.m.

A New Year’s Day tradition, the Rose Parade brings joy to millions of people around the world through a variety of broadcasts available to almost every continent and in multiple languages. Can’t make it to Pasadena this year to witness the parade in person? Check out our list of broadcasters to find a station near you!

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